Customer care via Twitter

Today I got very fast customer response from Polar using Twitter. I have to say ttwiit1hat I´m very pleased on fast answers and to a promise that they will pass on my feedback to their product management.

This case just underlines the fact that a global customer brand, like Polar, cannot underestimate the power of social media as a customer feedback and service channel. Social media is fast, interactive and public channel to have a dialog with customers. In my opinion Polar did good today on Twitter.

This whole episode begun earlier today when I noticed Polar´s status update on FB about new features on their RC3 GPS HRM. It has a GPS based altitude data which cannot be found on RCX5.twiit2

I asked on Twitter if they are planning to do a firmware update for RCX5 (using G5 GPS) to get this altitude information available as well. Of course you can find location based altitude data when you upload your trainings to polarpersonaltrainer.com. But this really isn´t what I need.

Unfortunately the answer was that an update is not in a pipeline.

As a cyclist I want to get cumulative climb data from each ride, per week, per month, per year etc. This is something RCX5 does not provide.